5 Reasons Why Your Business Should Incorporate Promotional Products in Your Advertising

  • May 22, 2020

5  Reasons Why Your Business Should Incorporate Promotional Products in Your Advertising 


You drove to work this morning and put your favorite coffee blend in a stainless tumbler you received from your bank. After getting to work, you sit down to jot down your to do list and write a reminder on a Post-It note you received from your financial advisor with the free logoed pen you picked up at the grocery store. After work, you head home and change into your most comfortable tshirt that you received at a recent 5k and you grab your favorite blanket that has your alma mater printed on it to binge The Office for the 500th time.


You (and your customers) likely use, wear, or see at least one promotional product every day. Promotional products blend organically within most consumer’s lives creating daily brand impressions that are inexpensive and useful. If your company is not incorporating promotional products into your marketing and advertising plans, then you’re missing a strategic marketing opportunity to create and maintain brand awareness. 


Here are five reasons why your company should incorporate promotional products into your advertising: 


  1. Enhanced Impressions. Promotional products enhance impressions when incorporated in your advertising mix. A 2006 Promotional Products Association International (PPAI) study conducted by researchers at Louisiana State University & the University of Texas at San Antonio found that integrating a promotional product with television and print advertising increased referral value as well as credibility of the message therefore enhancing impressions about both the brand and the product. 

  2. Low Cost Per Impression. Promotional products provide a low cost per impression with frequent exposure. 73% of participants in a 2004 study by L.J. Market Research stated they used promotional products at least once a week and 45.2% reported they used promotional products at least once daily! 

  3. Repeated Exposure. 55% of participants in a 2004 study by L.J. Market Research kept their promotional products for more than a year which means repeated exposure over a long period of time. 26% of participants also stated that they give away the item to someone else if they don’t keep it! 

  4. Recall. In the same 2004 study, 76.1% of respondents recalled the advertiser’s name on a promotional product that they received in the past 12 months. 

  5. Sales. 85% of consumers who receive promotional products stated that they are more likely to do business with the advertiser. 


At Probitas Promotions, we believe in the power of promo and we’d love to help you find strategic and unique ways to incorporate swag into your marketing and advertising strategy. 


Source:  Promotional Products Association International, www.ppai.org


  • Category:
  • Tags: promotional products, impression,