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Case Study: Take a Map!

4 days ago

Objective: A university wanted a practical handout to give to prospective students, alumni, and other campus visitors. The handout was intended for first-time visitors and those who hadn't been o...

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Wooing Discerning Celebs with the CARSON Double Wall Bolero Tumbler

Sep 26

What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you’d love to snag an advertising deal with? Brands li...

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Boost Your Brand This Halloween with Trunk or Treat Events

Sep 16

Trunk or Treating has quickly become one of the most popular Halloween events, especially for families looking for a safe and fun way to celebrate. Instead of traditional door-to-door trick-or-trea...

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Case Study: Attract New Customers

Sep 11

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

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Case Study: You Can Count on Us

Aug 28

The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavi...

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Your Guide to Promo Hats

Aug 13

A hat is a hat, right? With so many different styles available, it’s easy to get confused. With this quick guide to promotional headwear, you’ll learn the differences between the variou...

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6 Hot Sauces Sure to Blow Your Socks Off

Jul 30

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

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7 Camping Promotional Products for the Great Outdoors

Jul 15

Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the grea...

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Mask Mania!

Jul 1

It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease ...

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The Top Benefits of Using T-Shirts as Giveaways: The Graphic Tee Revolution

Jun 18

Alright, folks, let's talk about why t-shirts are the GOAT when it comes to giveaways. We're diving into the world of graphic tees and why these comfy cotton canvases are a win-win for your brand. ...

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5 Black-Belt Worthy Karate Promo Products

Jun 17

Ready to chop and kick your way into a win? Well, look no further! Here are five top-notch karate items that are perfect for any karate school! Karate Medal Karate Stress Reliever K...

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5 Outside-the-Box Promotional Products for Your Next School Order

Jun 2

If you’ve ever placed an order for promotional products for a school, you have probably seen your fair share of t-shirts and baseball caps. And trust us, those are definitely important! Weara...

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Top 10 Reasons To Give Gifts That Grow

May 22

Giving plants to customers or employees can be a thoughtful and beneficial gesture for brands. Here are ten reasons why this practice can be advantageous: Promotes Well-being: Plants are known t...

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Sweet Dreams Are Made of Cheese: Products for Charcuterie Lovers

May 19

What’s more impressive than an expertly crafted charcuterie board? Fancy cured meats, artisanal cheeses, crackers, nuts, fruits… our mouths are watering just thinking about it. For all...

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Case Study: Wave Hello to Promotions

May 5

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

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5 Corporate Gifts Your Clients Will Love

Apr 20

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional...

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8 Graphic Design Mistakes to Avoid

Apr 6

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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Case Study: Create Your Own Reality

Mar 23

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

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Case Study: Wine for the Win

Mar 8

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three...

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The Power of Promotional Products in Education

Feb 27

In the dynamic landscape of education, fostering a sense of community, pride, and engagement is paramount. While traditional methods of promotion such as brochures and advertisement...

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Your Brand Is Your Business - Market It!

Feb 23

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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Crafting the Perfect Trade Show Booth: A Marketer's Guide to Success

Feb 22

Trade shows offer a unique opportunity for businesses to showcase their products or services, connect with potential customers, and network with industry peers. However, with countless booths vying...

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How Promo Products Can Make a Lasting Impression

Feb 9

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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6 Products to Grow Your Business!

Jan 26

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

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Case Study: Employee Appreciation Gift

Jan 11

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...

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6 Simple Wellness Challenges for Corporate Success in 2024

Jan 11

In the fast-paced world of corporate business, the well-being of employees often takes a backseat to deadlines and deliverables. However, fostering a healthy and balanced work environment is cruc...

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Embracing the Vibrancy: Unlocking the Power of Pantone's 2024 Color of the Year - Peach Fuzz

Jan 3

Embracing the Vibrancy: Unlocking the Power of Pantone's 2024 Color of the Year - Peach Fuzz In the dynamic world of marketing, staying ahead of the curve is key to capturing your audience'...

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5 Awesome Recreational Wearables

Dec 28, 2023

Did you know that wearables are the #1 best-received promotional product? Add your logo to these fresh wearables and make your brand a walking advertisement with innumerable impressions all year lo...

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Case Study: Lunchtime Appreciation

Dec 14, 2023

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

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These Promos Put the "Fun" in Fundraiser!

Nov 30, 2023

Between all the different sports, clubs, and extracurriculars at school, there are plenty of reasons to raise money! Whether you're looking to fund the football team's trip to a tournament, the dra...

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Thanksgiving Promo Products to Gobble About

Nov 16, 2023

Thanksgiving is right around the corner! Give thanks to your clients with these fall promotional products. Turkey Stress Reliever Harvest good times with a turkey stress reliever! These Thanksg...

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Case Study: A Comforting Friend

Nov 1, 2023

This ambulance service is very active in its local community. They use this plush Saint Bernard for children faced with the trauma of when an ambulance is needed. They consider their Saint Bernard ...

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SkuCamp 2023: A Boot Camp for Business Growth

Oct 23, 2023

After kicking up her heels and eating way too many tacos, Alyssa Bernhardt, Probitas’ Sales Director, is back with her key take-aways from attending SkuCamp 2023 in Austin, TX. This business ...

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Case Study: Getting Bent out of Shape for More Business

Oct 18, 2023

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

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Case Study: Pillow Box

Oct 4, 2023

Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. P...

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8 Promo Products That Will Kick Start Your Goals

Sep 19, 2023

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physi...

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Bursting with Vibrance!

Sep 5, 2023

Regarding promotional merchandise, nothing grabs attention quite like vibrant colors. Colorful apparel items make a bold fashion statement and serve as powerful marketing tools for your brand. Whet...

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Case Study: A Hole in One Promotion

Aug 21, 2023

Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants receiv...

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5 Best Promo Products for the Healthcare Industry

Aug 7, 2023

How often have you gone to a dentist for your first visit and gotten a goody bag with pamphlets, a pen, and a promotional toothbrush? Healthcare, as a whole, is one of the top industries buying pro...

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6 Wedding Promotional Products to Celebrate

Jul 24, 2023

Whether you're planning your dream wedding, you host weddings, make dresses, or plan them for a living - these six promotional products are sure to capture the magic of the big day! 4" Round Ab...

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Case Study: Raise Your Glass

Jul 9, 2023

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and ...

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Case Study: The Techno Pup!

Jun 24, 2023

A software company creates attention at tradeshow events with custom plush animal mascot giveaways. This plush Leonberger Dog Mascot for the company as giveaways at trade shows and other marketing ...

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The Best Promotional Products for Sports Fanatics

Jun 10, 2023

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wear...

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It's a Birdie! Six Promos Perfect for Golf Lovers

May 27, 2023

Sometimes the most important business is conducted on the green! These six promos are perfect for those clients you know who love to golf. Callaway Org 14 Cart Bag This bag comes with individu...

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Case Study: Adventure Awaits

May 12, 2023

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifes...

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6 Promotional Products to Relax With

Apr 28, 2023

Sometimes we all need an escape - even if it's just our own bathtub. Are your clients super busy and never seem to stop working? Or maybe your employees worked hard to get a product launched? Then ...

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8 Essential Office Supplies for Remote Workers

Apr 13, 2023

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in th...

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Case Study: It’s a Date!

Mar 30, 2023

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...

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6 On-the-Go Products for Travelers

Mar 16, 2023

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will ...

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Case Study: A Cheese-y Promotion

Mar 1, 2023

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: R...

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10 Luxurious Products for Your VIP Customers

Feb 15, 2023

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, wha...

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Advice for Getting the Most Out of a Business Trip

Feb 1, 2023

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Jan 18, 2023

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a co...

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7 Promo Products That Will Get the Party Started

Jan 4, 2023

Do you remember the birthday parties you went to when you were a kid? And the party favors you received at the end of the festivities? Sometimes, those parting gifts were the highlight of the party...

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Drive Traffic with These 6 Trade Show Ideas

Dec 20, 2022

Tradeshows are important opportunities for your company to reach out to customers and prospects face-to-face and make lasting impressions. Make sure you’re prepared with the proper supplies t...

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10 Perfect Holiday Promotional Products

Dec 6, 2022

If you haven’t heard, ‘tis the season to be jolly! Fortunately, ‘tis also the season to get your brand some serious face time with your customers via some really cool holiday-them...

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Case Study: A Spoon-taneous Promotion

Nov 21, 2022

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mug...

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Trending Fall and Winter Apparel

Nov 7, 2022

Seasons are changing, and it’s time to pack away your tank tops and shorts and bring the sweaters, boots, and scarves out of storage. Wardrobes need a little refreshing to match the new colde...

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5 Fail-Proof Ideas for Your Business Instagram

Oct 23, 2022

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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8 Promotional Products to Win Game Day

Oct 9, 2022

From Friday night lights, Saturday morning tailgating, to Sunday watch parties, show support for your team with some promotional products for the win! Touchscreen Gloves Add your logo to these ...

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Case Study: Roll Up in Style

Sep 24, 2022

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

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Case Study: I Was Framed!

Sep 10, 2022

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

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9 Promotional Products for Tech Wizards

Aug 26, 2022

Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ dail...

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6 Fun Products for Keeping Kids Occupied at Home

Aug 12, 2022

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

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4 Fantastic Promos for Senior Citizens

Jul 29, 2022

Did you know that by 2060, there will be an estimated 98 million people in the United States who are 65 or older? With the generational divide between Millennials and Gen Zers taking up a lot of co...

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Case Study: Keep it Cooler

Jul 15, 2022

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

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8 Elegant & Engravable Promotional Products

Jul 1, 2022

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated w...

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Case Study: This Promotional Product is in the Bag

Jun 16, 2022

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

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Reel Them in With These 5 Cinematic Promo Products

Jun 2, 2022

Box office hits took a backseat this year as more people browsed through Netflix’s new releases instead of venturing out to movie theaters. However, as many movie theaters reopen to the publ...

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Five Frugal Promotions for the Cost-Savvy Consumer

May 19, 2022

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday...

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What Millennials Want (And How to Work With Them)

May 4, 2022

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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3 Things Every Busy Professional Needs

Apr 20, 2022

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Apr 5, 2022

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Mar 22, 2022

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

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Case Study: Bear With Us

Mar 8, 2022

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it ...

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6 Promo Products for the Great Outdoors

Feb 22, 2022

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a ...

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25 Insane Facts About Promotional Products

Feb 8, 2022

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising acros...

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Case Study: Custom Caps with a Budget Cap

Jan 25, 2022

Description: Custom Cap Industry: Trade Show/Convention/Events What it was purchased for: A major national racing event was looking for giveaways to hand out to folks in suites and VIP sponsors. ...

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Case Study: Thank You for Spooning

Jan 10, 2022

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers...

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7 Promotional Products For Those On the Go

Dec 27, 2021

According to a 2016 AAA Foundation report, American drivers spend an average of more than 17,600 minutes behind the wheel each year. Now, imagine that someone is looking at products with your logo ...

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The Power of Perceived Value

Dec 13, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Case Study: Work it Out!

Nov 29, 2021

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

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Work Hard, Play Harder: 6 Promotional Products to Promote a Healthy Lifestyle

Nov 15, 2021

Whether you’re playing a team sport, working out, running a marathon, or going to the game, these promotional products are built to fit any active lifestyle! Add your logo to any of these ...

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Relax and Unwind With These 10 Promo Products

Nov 1, 2021

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you’ve had back to back meetings or you’ve had a stressful travel week. Whatever the cas...

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How to be an Empathetic Leader and Still Get the Job Done

Oct 17, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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Case Study: Guess the Flavor Lip Balm

Oct 3, 2021

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

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Top 8 Promotional Products for Real Estate Professionals

Sep 19, 2021

If you work in real estate, you know that your field generates billions of dollars in revenue per year in residential, commercial and industrial sectors. And you could pocket a good amount of that ...

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5 Easy Ways to Achieve a Positive Outlook

Sep 5, 2021

One of the most powerful things you can do to set yourself up for success is practice the art of positive thinking. It's easy to let the struggles of everyday life control your attitude. But by pra...

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Case Study: A Race to Remember

Aug 21, 2021

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an...

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Case Study: Do the Wave

Aug 7, 2021

Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The...

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Case Study: Jot It Down

Jul 23, 2021

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Jul 9, 2021

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

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30 Quotes That Will Motivate You to Succeed

Jun 25, 2021

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeedi...

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Your Guide to Promotional Shirts

Jun 10, 2021

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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6 Things You're Missing out on by Not Using Promotional Products

May 27, 2021

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Case Study: It's Raining Cats and Dogs

May 13, 2021

Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide ...

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6 Snap-Worthy Products for Every Photographer

Apr 29, 2021

Do you know what bokeh means? Aperture? That’s ok if you don’t, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot o...

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6 Promotional Products That Put Safety First

Apr 15, 2021

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with t...

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6 Reasons You Need a Company Store

Apr 1, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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6 High-Tech Promotional Products

Mar 17, 2021

It seems like there are new cutting-edge gadgets coming to market every day. It’s getting hard to keep up with what is really going to make your life easier and what’s just hype. We&rs...

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Business Travel: How COVID-19 Changes Everything

Mar 3, 2021

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...

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6 Products to Take to Your Next Family Picnic

Feb 17, 2021

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. ...

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School's in Session: 7 Essential Supplies for Students

Feb 3, 2021

Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and fo...

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You Can Bank on These 7 Promotional Products

Jan 20, 2021

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These seven products can be used as financial seminar gifts, banking giv...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Jan 5, 2021

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

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Leadership

Dec 30, 2020

Written by Matt Fischer, CEO of Probitas Promotions I want to start this blog post with a disclaimer: I am NOT an expert on leadership I am NOT a theologian. I am a leader in m...

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Case Study: A Not-So-Silly Idea

Dec 22, 2020

An insurance company signed up to be the “hydration” sponsor for a fun and colorful 5K run/walk for charity. The race was popular in the community because it was known as a vibrant, fun...

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Wait...You do that too?

Aug 14, 2020

Wait...You do that too? Mary Erdmann, Swag Pro I’ve heard that question over and over in my 18 years in the promotional product and apparel industry and each time it gives me a jolt of ...

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American Patriotism - It isn’t just a Flag thing

Jul 17, 2020

American Patriotism - It isn’t just a Flag thing Merriam-Webster.com defines patriotism simply as: love for or devotion to one's country. This can be expressed in so many different wa...

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Plan, Patience & Execution

Jun 5, 2020

About the author - Matt Fischer is the Co-Founder and CEO of Probitas Promotions - a promotional products distributorship in North Dakota. He will be entering his 16th year in the Industry. So...

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5 Reasons Why Your Business Should Incorporate Promotional Products in Your Advertising

May 22, 2020

5 Reasons Why Your Business Should Incorporate Promotional Products in Your Advertising You drove to work this morning and put your favorite coffee blend in a stainless tumbler you received f...

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New Business Casual

May 8, 2020

Business Casual is evolving… how you can stay on trend & engage your Millennial & Gen Z employees. Savanah Simmers - May 2020 Hello! A quick intro about me… I’m Savanah S...

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What do you do?

Apr 24, 2020

About the author - Matt Fischer is the Co-Founder and CEO of Probitas Promotions - a Promotional Products distributorship in North Dakota. He will be entering his 16th year in the Industry. A ...

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